New Now booking · Q3 2026

Websites + AI Automation.
Built together. Shipped fast.

We build the website that captures your leads, plus the AI automations that handle the work after. Lead chat. Booking bot. Follow up SMS. Review chaser. One founder, one fixed quote, shipped in two to four weeks. No agency relay race. No template assembly. No marketing speak.

2 slots left · Q3 2026 14 sites shipped Websites · automations · one quote
setystudio.com / automations
Leads handled by AI
+47 this week
7D 30D 90D
Booked calls
23
After hours
14
Time saved
18hr
Selected Work

Recent builds.

Live client work and concept builds. AI agencies, home builders, florists, Brisbane trades.

theentourageai.com
The Entourage AI · scrolling preview
Flagship · Live

The Entourage AI

Rebuilt around qualified lead capture for an Australian AI agency. Homepage treated like a pitch deck.

Next.js Sanity Vercel
View site
hayeshomes.com.au
Hayes Homes · scrolling preview
Concept · 2026

Hayes Homes

Editorial concept for a premium Brisbane home builder.

mainlineplumbing.com.au
Mainline Plumbing · scrolling preview
Concept · 2026

Mainline Plumbing

Lead gen concept for a Brisbane plumber. Inline quote form, fixed price floors, mobile sticky call bar.

lilacandco.com.au
Lilac & Co. · scrolling preview
Concept · 2026

Lilac & Co.

Premium ecommerce concept for an artificial flower atelier.

Integrates with
G GHL HubSpot Stripe Calendly Mailchimp Google Analytics Hotjar Zapier S Slack AC ActiveCampaign G GHL HubSpot Stripe Calendly Mailchimp Google Analytics Hotjar Zapier S Slack AC ActiveCampaign
For business owners who feel behind

Feeling like you should be doing more with AI?
You are not alone.

Every week another LinkedIn post about agents replacing entire teams. Every dinner conversation includes someone bragging about their new automation. And you are sitting there wondering when you will have the time to figure any of it out.

01 · You know

You know you should be using AI but you genuinely have no idea where to start.

02 · You tried

You added a chatbot or signed up to one of those AI tools. Nothing changed. Cancelled the subscription a month later.

03 · You worry

You see competitors talk about AI in their content and quietly wonder if they figured something out two years ago that you missed.

Here is what it looks like

A homeowner Googles pool cleaning Bulimba at 9:47pm on a Tuesday.

9:47pm Tuesday

Your site answers her on her phone in under a second. Your AI lead chat qualifies the job and her postcode while she is still in the kitchen.

9:49pm Tuesday

Your booking bot offers her Wednesday morning at 7:30am. She taps confirm. Your follow up SMS sends her your van photo and a parking note.

7:30am Wednesday

You arrive, do the job, leave. Your AI review chaser texts her at 11am the next day with a one tap Google review link.

What you did

You never picked up the phone. You never wrote an email. You woke up to a paid booking and ended the week with a fresh five star review.

The truth

You are not behind.
You are early.

You do not need a fifty thousand dollar AI build, three new SaaS subscriptions, or six months of integrations. You need a website that captures the lead and a few automations that handle the work after. We build both at once, hand it over, and it just runs while you do the job your clients hired you for.

Sety Abdi
Founder

Sety Abdi.

Marketing Lead at The Entourage AI · Founder, Sety Studio
Marketing lead at one of Australia's most agentic AI businesses. I run the bridge between engineering and the market. SEO, AI search optimisation, conversion copywriting, automated lead funnels, content engines that ship daily. You get a marketer who codes, not a designer guessing at the copy. That's the whole difference.

Built Entourage's AI-trend engine. Daily scrapers flag new tools before competitors notice.

Runs the full content stack. Lead magnets, landing pages, email, paid, SEO, AI search.

Writes copy that converts. Trained on real call recordings, transcripts and ad data.

Codes the sites too. One pair of hands. Brief, design, build, deploy, own the data.

Brisbane
Based
2-4 wk
Build time
1:1
Direct work
Conversion copy SEO & AI search Marketing automation Custom coded sites Brand & UX

Five things we do
differently.

Most agencies sell decoration. We sell engineering and conversion. Five deliberate choices, every project.

01 · Code

Custom code. No templates.

Hand built in Next.js. No theme bloat, no plugin towers. Pixel level control over every moment your customer sees.

02 · Automations

AI automation, layered on top.

The site captures the lead. The AI qualifies it, books the call, sends the follow up, chases the review. Built together, quoted together, one deliverable.

03 · Stack

Software grade stack.

Next.js, Sanity, Vercel, Stripe. The same stack serious SaaS companies ship on. Sub second loads. Scales as you do.

04 · Data

Decisions from data, not vibes.

Heatmaps, replays and funnel analytics from day one. We optimise on what visitors actually do, not what felt right in a workshop.

05 · Psychology

Designed around buyer psychology.

Every layout, headline and CTA is reverse engineered from how your customer decides. Beautiful is the floor. Booked calls is the goal.

What clients say.

"

The site stopped feeling like a brochure and started feeling like a salesperson. We had qualified bookings within the first week of launch.

A
Founder · Service business
Brisbane, AU
"

We had been quoted three months and twenty thousand dollars by another agency. Sety shipped a sharper site in three weeks for a fraction of that.

M
Operator · Trades & Services
Gold Coast, AU
"

What stood out was the thinking. Every section had a job. Every CTA had a reason. It felt less like a designer and more like a strategist who could code.

J
Director · Professional services
Sydney, AU

Care plans
on every build.

Three plans. Cancel any time, no lock in. Begins on launch day. Pick how hands off you want to be.

Growth
AI content + SEO engine
$500/ month

AUD. Cancel any time.

  • Everything in Care
  • 3 AI written SEO blog posts per day, in your niche & voice
  • Full on page & programmatic SEO build out
  • Weekly keyword tracking & ranking moves
  • Backlink outreach & digital PR
  • Live SEO dashboard, always on

Two ways to work with us.

Either a full website plus automation build, or a strategy and audit if your site is mostly working. Both start with the same 30 minute discovery call.

The Strategy
AI & website strategy session
$497

AUD, one off. One week turnaround.

  • 90 minute deep dive strategy call
  • Written audit of your current site and lead capture
  • Recommended AI automation stack for your business
  • Thirty, sixty, ninety day implementation roadmap
  • Credit applies toward a full build if you upgrade later
Book a strategy call

Seven steps,
no surprises.

From first call to launch in two to four weeks. You always know what is happening and what comes next.

01

Discovery call.

A 30 minute call to understand your business, your customer and the gap your current site is leaving. No pitch.

02

Strategy onboarding call.

We map your funnel, customer psychology, content priorities and what each page needs to do. Output is a written brief you sign off on.

03

Custom technical email.

Async. Stack decisions, integrations, hosting, domains, analytics, content collection. Everything documented so nothing gets lost in chat.

04

Build phase.

Loom updates every 2 to 3 days. You see progress as it happens, leave timestamped feedback, and we keep moving.

05

Two week mark client review.

Live staging walkthrough together. Refine copy, layout and conversion paths before final polish.

06

Launch and handover training.

Go live with a checklist, plus a recorded session walking you through editing pages, swapping copy and reading analytics.

07

Care plan starts.

$100 a month for Care (hosting on Vercel, Sanity CMS, Cloudflare DNS, analytics, on page SEO), or $500 a month for Growth (everything in Care plus 3 daily AI SEO posts, programmatic SEO, weekly tracking, backlink outreach). Cancel any time.

Questions

Things owners
ask first.

The questions that come up on every discovery call. If yours isn't here, hit the book a call button and ask in person.

Replying within 24 hours, weekdays.

How much does a custom site actually cost?

+

Every build is scoped on the discovery call. We look at page count, complexity, the AI automations you want layered on top (lead chat, booking bot, follow up SMS, review chaser, lead qualifier) and content, then quote a single fixed number for the whole thing. The number we quote is the number you pay. Most website plus automation builds for service businesses land in the $2k to $10k range, larger ecommerce and multi location builds run higher.

How long does a build really take?

+

Two to four weeks from kickoff to launch. Faster than agencies because there is no project manager middleman, no design and handover to dev relay, and no template wrestling. One person owns the whole build and codes it directly.

Why custom code over Squarespace, Wix, or Webflow?

+

Templates load slow, look like every other site in your category, and lock you into their pricing forever. Custom coded sites load in under a second, look like you, and you own them outright.

Can I update the site myself after launch?

+

Yes. We connect a simple content editor (Sanity or similar) for the pages and blog you'll want to update yourself. You get a recorded handover walkthrough, plus a written guide.

What's in the $100 and $500 a month care plans?

+

Care ($100 / mo) covers everything you need to keep the site running: hosting on Vercel, SSL, backups, Sanity CMS, Cloudflare DNS, domain renewal, analytics, on page SEO and 30 min of content tweaks each month. Growth ($500 / mo) adds 3 AI written SEO blog posts per day in your niche and voice, programmatic SEO build out, weekly keyword tracking, backlink outreach and a live SEO dashboard. Cancel any time. No lock in.

Why you and not a bigger agency or a $500 freelancer?

+

Bigger agencies bill $15-25k and ship in three months. Cheap freelancers ship templates with stock copy. Sety Studio sits in the middle: agency grade design and code, founder led, two to four week turnaround, real conversion thinking baked in.

Can you guarantee more leads after launch?

+

No one ethical will guarantee that. What we will guarantee: your new site loads in under a second, ranks technically clean for SEO, reads as a clear pitch to your buyer, and gives you proper booking and form tracking.

What happens on the discovery call?

+

Thirty minutes. We map what you actually sell, who buys it, what your current site does and doesn't do, and what a new site needs to fix. By the end you'll know whether we're a fit, a rough quote range, and what a 2-week timeline would look like.

Live Currently open

Your next site,
launched in a month.

A 30-minute call. No pitch, no pressure. Walk away with a clear read on whether we can help, and what it costs.

Book a call